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TrustFlow is a metric developed by Majestic, a leading SEO software company, to assess the quality and trustworthiness of a website's link profile. It measures the authority passed through backlinks based on the credibility of the linking domains. TrustFlow assigns a numerical score ranging from 0 to 100, with higher scores indicating a more trustworthy link profile. The primary objective of TrustFlow is to evaluate the reliability and quality of incoming links to a website. It focuses on factors such as domain authority, domain age, and the trustworthiness of the linking domains. By considering these factors, TrustFlow aims to provide an accurate assessment of a website's overall trustworthiness. Majestic's TrustFlow metric is derived from an extensive analysis of the link graph and the relationships between websites. It evaluates the flow of trust from trusted websites to a target website, considering both direct and indirect links. This analysis helps marketers and SEO professionals gauge the trustworthiness and authority of their website or specific webpages. TrustFlow complements another metric called CitationFlow, which assesses the quantity and authority of incoming links. While CitationFlow provides a measure of link authority, TrustFlow focuses on the quality and trustworthiness of those links. The combination of these two metrics offers a more comprehensive evaluation of a website's link profile.

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